VIP reservation open now · closes August 31

Elah launch update

The Elah launch timeline is confirmed.

VIP reservations are open now. Starting September 1, reservation holders can complete their balance and full-payment ordering begins, followed by Elah Ring’s official launch and the start of shipping on October 6.

Elah Rings resting on a Bible

Three dates to know

From VIP reservation to official launch.

Here is the confirmed path from the current reservation period through Elah Ring’s official launch.

August 31

VIP reservations close

This is the final day to reserve Elah Ring under the current VIP offer.

Current stage
September 1

Balance payments & full-payment ordering begin

Reservation holders can begin completing their balance, while full-payment ordering opens for new customers.

October 6

Official launch & shipping begins

October 6 marks Elah Ring’s official launch, and shipping begins.

What happens next

A clear path from reservation to your ring.

If you have already reserved Elah, your next milestone is completing your balance between September 1 and October 5. Completing it earlier gives you more time for sizing before shipping begins.

Balance payment window September 1 – October 5

You can complete your balance anytime during this window. We recommend completing it early so we can send your sizing kit sooner and you have more time to confirm your fit.

01
Now – August 31

Reserve your Elah Ring

If you have not reserved yet, the current VIP reservation window remains open through August 31.

See reservation details →
02
September 1 – October 5

Complete your balance

We’ll send reservation holders the information needed to complete the remaining balance. The payment window stays open through October 5.

Complete your balance early to leave more time for your sizing kit, try-on, and size confirmation.
03
After balance payment

Receive your free sizing kit

After your balance is complete, we’ll send your physical sizing kit so you can choose your size with confidence.

04
When your sizing kit arrives

Try it on and confirm your size

Wear the sizing ring long enough to make sure the fit feels right, then submit your final size through the sizing confirmation page.

Your final size is what we’ll use to prepare your Elah Ring.
05
Starting October 6

Launch & shipping begins

Elah Ring officially launches on October 6, and shipping begins. We’ll email tracking information when your ring is on its way.

Already reserved

You’re on track.

Watch your inbox for balance-payment instructions beginning September 1. We recommend completing your balance early so you have more time for sizing.

Balance-payment window: September 1–October 5. Earlier completion means more time for sizing.
Not reserved yet

The VIP window is still open.

Reserve before August 31 to secure the current VIP offer before full-payment ordering begins.

Reserve for $5

VIP reservation · through August 31

Know what comes next—before launch day arrives.

Already reserved? Balance payments open September 1, and completing yours early gives you more time for sizing. Still deciding? The current VIP reservation window closes August 31.

View Reservation Details

Want the full reservation details? See how the Elah reservation works.